The older, post-college crowd needed their slice of the Alternative pie in the 1990s. With milder public images, softer edges, catchy melodies, and diverse genders, Adult Alternative answered the call and found playing time on pop stations and VH-1. Key Artists: Bare Naked Ladies, Sheryl Crow, Hootie and the Blowfish, Goo Goo Dolls, Jewel, Sarah McLachlan, Dave Matthews, and REM.
Read more: the ListenSmart article on this style.